Introduction
2019 Spring Festival "Brush Screen" "Wandering Earth" has become a New year film of a Dark Horse, more by the audience as "the touchstone of China's rise." However, in addition to the outbreak of "wandering Earth", for the general audience, this year's "Spring Festival stalls" of the general feeling is "movie tickets become more expensive"!
"Wandering the Earth" poster (Network map)
Zhejiang online Hangzhou February 11 News (Zhejiang Online editor Kinlinger)2019 Spring Festival "Brush Screen" "Wandering Earth" has become a New year film of a Dark Horse, more by the audience as "the touchstone of China's rise." "First day box office only 180 million, ranked fourth" wandering Earth ", in yesterday's Single-day box office exceeded 400 million, squeezed into the forefront of shadow history at the same time, become the biggest winner of the Spring Festival. As of February 10 21:28 Beijing time, the film "Wandering Earth" official Weibo announced that the box office exceeded 2 billion yuan.
However, in the "Wandering Earth" outbreak, for the general audience, this year's "Spring Festival stalls" of the general feeling is "movie tickets become more expensive"!
"Wandering Earth" box office backlash into biggest winner
Before the Spring Festival war, "wandering Earth" pre-sale box office in eight of the same period film only ranked fourth, less than the first three comedies, the film was even once considered "not suitable for the Spring Festival film Atmosphere." Who can think of the Spring Festival, 72 hours after the gong, along with the "far more than expected" "China finally has its own sci-fi film" "Look at crying" and other difficult to hide the excitement of netizens evaluation, the film climbed to the top of the box office list, since then, the title status will be difficult to shake.
The success of "wandering Earth" is much more than the business achievement aspect, but also lies in its breakthrough significance to the Chinese sci-fi film creation. "Opening the year of Chinese sci-fi movies", "Milestones of Chinese sci-fi films", "rebuilding the confidence of Chinese sci-fi films in four years" ... The film sparked a wide range of heated debate during the Spring Festival, making it the first phenomenal blockbuster of the 2019.
"Wandering Earth" is a representative work that allows China to transform and upgrade from a film power to a film powerhouse. Shang, general secretary of the Chinese Filmmakers Association, pointed out that the film uses world-class high-tech audio-visual means to tell the story of human nature and convey the gongqiu of the community of human destiny. "This film can have today, is our national sci-fi imagination, film industrial industry and its technical level of the formation of a result, is the Chinese film industrialization and the Chinese film industry aesthetics victory." ”
Zhou Xingchi Jackie lost its appeal?
Compared with "wandering Earth", the performance of several other films in the Spring Festival is somewhat it's hard.
Qualified but less than expected, perhaps summed up "crazy Alien" "Flying Life" "The King of new comedy" These three comedies. In the "Crazy" series of the Final chapter "Crazy Alien", Ning Hao gave up his best multi-line narrative, single-minded let Huang and Shen Teng amused the audience, although the effect is not bad, but full of hard-working logic, no growth of characters and mediocre lens language but let the film become the "Crazy" series bottom of the work. The film has been the hall le Blossom pictures 2.8 billion yuan in the bottom of the release, but at present the box office less than 1.5 billion yuan, Douban score also fell to 6.5 points. According to the cat's eye forecast, the film's total box office may fall around 2.3 billion yuan, if so, this time the bottom will end in failure.
As Han's third director works, "Flying life" this time added a lot of racing elements, creating a warm-blooded atmosphere is moving enough, but in the rhythm, stories and characters still exposed a lot of shortcomings. "The King of new comedy" basically put 20 years ago the "King of comedy" story again, not only by netizens spit "fried rice" "trafficking feelings", frequent implantation of advertising has also been criticized as "lack of sincerity." At present, the film's Douban score is as low as 5.8 points.
Compared with the controversy over the three films, "The Spy Pu songling" and "the integrity of the storm" can be described as "silent." "Spy Pu songling" was spit for Jackie Chan version of "Catch the Demon", the film Pu songling the comedy story and Nie Xiaoqian ning Ceichen's tragic love completely severed, even Jackie's signature action drama is gone. "Integrity Fengyun" is completely not up to the previous blast film "unmatched" level.
"Spring Festival" movie Fares rise by about 15%
"The new Year to see a movie how so expensive, a family of four people want more than 500 yuan." "In the afternoon of the first month of second, Mr. Wang, who is redeeming movie tickets at a shopping mall in Beijing, told reporters," We are going to look at the 16:30 "Wandering earth", 140 yuan a ticket, the other field is not cheap. "A number of viewers surveyed said that this year's" Spring Festival "film prices are obvious, a variety of ticket purchase app is difficult to buy cheap movie tickets.
According to the cat's eye statistics, February 5, 2019 the earliest year, the domestic Film market total box office 1.439 billion yuan (including service charge), a total of 31.899 million tickets, of which more than 91% belong to the network ticket, the national average fare is about 45.1 yuan, up about 15% from the same period last year.
Why does the "Spring Festival" movie ticket increase in price? Some industry analysts pointed out that the change in supply and demand relations and the reduction of the strength of "ticket supplement" is the main reason. During the spring Festival, the population of non-frontline cities returned in large numbers, bringing the peak of viewing to local cinemas. For many three or four-tier cities in Xiaoying city, the usual attendance is "dismal", out of profit or even survival considerations, in the "Spring Festival" price increase is an inevitable choice. In addition, although the current online ticket purchase has become the main way to buy tickets, but this year the film's online price subsidies have been greatly reduced, directly leading to higher fares.
It is understood that the movie tickets become more expensive triggered not only by the audience spit, but also on the entire "Spring Festival" film Market to bring a certain impact. According to Cat's eye statistics, although the year of the month of February 5, the total box office set a domestic one-day box office record, but from February 6 the second of the month, the box office decline is obvious, 6th total box office 990 million yuan, more than the same period last year backwards nearly 40 million yuan In terms of viewing numbers, the number of spectators who chose to go to the cinema in first day this year was 731,000, compared with about 32.63 million in the previous month of 2018, and about 84 people fell to about 62 people from last year.
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